Launches New Brand Platform that Highlights Identity Management’s Role as a Business Enabler and a Competitive Advantage

AUSTIN, Texas, October 18, 2016 – SailPoint today unveiled a new brand platform that underscores the Power of Identity™. Based on the company’s experience as the undisputed identity governance market leader, the brand strategy highlights the abundant business opportunities, and competitive advantages, that come with managing identity successfully. The Power of Identity brand platform explains how enterprises can advance their businesses confidently and securely, powered by the world’s finest, most reliable and most secure identity platform.

SailPoint has had a passionate focus on identity management for over a decade. For SailPoint, identity is not simply an IT security issue, but also a business enabler driven by IT. Harnessing the Power of Identity, SailPoint customers have entered new markets, forged new partnerships, expanded their workforces and implemented new technologies. SailPoint’s new brand platform is helping all enterprises understand that identity management is a powerful lever for achieving and exceeding business goals.

“The message in the cybersecurity industry predominantly centers on fear of what can happen if a company is hacked,” said Juliette Rizkallah, Chief Marketing Officer of SailPoint. “A fundamental goal of our brand platform is to be disruptive by developing a position and brand message that is more uplifting while still emphasizing the importance of protection from cyberattacks. Regardless of whether companies have been breached, they still need to grow profitably, drive the productivity of their workforce, expand into new markets, and more. That’s the essence of the Power of Identity.”

For more on the Power of Identity brand strategy:

  • Visit the new SailPoint corporate website at
  • Watch the new Power of Identity video to see how the Power of Identity helps companies move forward securely and confidently
  • Read the SailPoint blog for insight shared by SailPoint CEO Mark McClain and President Kevin Cunningham on what the Power of Identity means from their viewpoint

SailPoint: The Power of Identity™

SailPoint, the undisputed leader in identity governance, brings the Power of Identity to enterprise customers around the world. SailPoint’s open identity platform gives enterprises the power to enter new markets, scale their workforces, embrace new technologies, innovate faster and compete on a global basis – securely and confidently. The company pioneered the identity governance market, and provides an integrated set of cloud-based services, including compliance controls, provisioning, password management, single sign-on and data access governance, all built on the belief that identity is a business enabler. SailPoint’s customers are among the world’s largest companies in virtually every industry, including: 8 of the top banks, 4 of the top 5 healthcare providers, 6 of the top 7 property and casualty insurance providers, and 5 of the top pharmaceutical companies.